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Matsuya Asakusa will open a Black Butler Black Label 10th-anniversary pop-up on August 5

Advance lottery applications for selected high-demand hours close at 23:59 on July 19.

Matsuya Asakusa will host the Black Butler Black Label Memorial Arcade pop-up from August 5 through 18, 2026. The event marks the 10th anniversary of the merchandise brand produced by Black Butler creator Yana Toboso.

Opening hours are 10:00 to 19:00, with entry ending 30 minutes before closing. The final day closes at 17:00. Entry through 16:00 on August 5 and through 13:00 from August 6 to 9 will use a free advance online lottery because crowds are expected.

Lottery applications close at 23:59 on July 19, with results scheduled for July 21. Other hours are planned for walk-in entry, although numbered tickets or restrictions may be introduced depending on congestion. Each electronic ticket admits one person, re-entry is not allowed, and visitors should review the venue's latest rules before going.

Source: Matsuya Asakusa

Location

松屋浅草

東京都台東区花川戸1-4-1

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